Work
About
Contact
Digital Product Design
by Emma Wittmann
Hi I’m Emma 👋, Senior Product Designer 👩🏽💻 with 5 years of experience. Born in Toronto 🇨🇦, working globally 🌎.
Work
Check out my case studies.
Lead Product Designer
Growth
Iterative design
Storytelling
Credit Builder
Redesigned signup for a subscription that helps Canadians build their credit.
Take a look
Lead Product Designer
Information Architecture
Systems Thinking
Payments Infrastructure
Defining the UX for payments infrastructure for existing and future products.
Coming Soon
Lead Product Designer
AI Streamlining
Design Systems
Icons Library Revamp
Using Figma MCP and Claude to audit an inconsistent icon library and implement changes speeding up handoff.
Coming soon
about
So, who am I?
I'm Emma, a Senior Product Designer with a background in consumer fintech. Lately, I've been focused on growing subscriptions and making payments feel simple. I've also been using Claude Code and the Figma MCP to evolve our design system and make handoff smoother. Off the clock, you'll find me learning 3D illustration in Blender, traveling, or out on a run.
Work history.
Borrowell - Subscriptions
January 2025 - Present
Borrowell - Marketplace
July 2022 - December 2024
Melange - Prediction Markets
January - March 2022
Teaching & mentorship.
Industry Mentor - BrainStation
February 2022 - Present
Design Speaker - Pipa Founder’s Retreat
April 2026
What people have to say.
"She's very coachable, incredibly easy to work with, and brings strong problem-solving skills to the table. Emma was quick to adopt the end-to-end design process I proposed, and always did a great job of clarifying the problem to be solved before starting on a design."
Brett MacLean
Manager at Borrowell
2022-2023
"Emma is an exceptionally conscientious, thoughtful, and systematic designer… Her customer obsession and exceptionally growth-oriented mindset will be an asset to any company."
Glenn Yu
Founder at Melange
2022
Contact
Let’s connect.
Have questions about my projects? Shoot me a message!
Thanks for visiting my site! 👋
Work
About
Contact
Digital Product Design
by Emma Wittmann
Hi I’m Emma 👋, Senior Product Designer 👩🏽💻 with 5 years of experience. Born in Toronto 🇨🇦, working globally 🌎.
Work
Check out my case studies.
Credit Builder
Redesigned signup for a subscription that helps Canadians build their credit.
Take a look
Lead Product Designer
Growth
Iterative design
Storytelling
Payments Infrastructure
Defining the UX for payments infrastructure for existing and future products.
Coming soon
Lead Product Designer
Information Architecture
Systems Thinking
Icons Library Revamp
Using Figma MCP and Claude to audit an inconsistent icon library and implement changes speeding up handoff.
Coming soon
Lead Product Designer
AI Streamlining
Design Systems
about
So, who am I?
I'm Emma, a Senior Product Designer with a background in consumer fintech. Lately, I've been focused on growing subscriptions and making payments feel simple. I've also been using Claude Code and the Figma MCP to evolve our design system and make handoff smoother. Off the clock, you'll find me learning 3D illustration in Blender, traveling, or out on a run.
Work history.
Borrowell - Subscriptions
January 2025 - Present
Borrowell - Marketplace
July 2022 - December 2024
Melange - Prediction Markets
January - March 2022
Teaching & mentorship.
Industry Mentor - BrainStation
February 2022 - Present
Design Speaker - Pipa Founder’s Retreat
April 2026
What people have to say.
"She's very coachable, incredibly easy to work with, and brings strong problem-solving skills to the table. Emma was quick to adopt the end-to-end design process I proposed, and always did a great job of clarifying the problem to be solved before starting on a design."
Brett MacLean
Manager at Borrowell
2022-2023
"Emma is an exceptionally conscientious, thoughtful, and systematic designer… Her customer obsession and exceptionally growth-oriented mindset will be an asset to any company."
Glenn Yu
Founder at Melange
2022
Contact
Let’s connect.
Have questions about my projects? Shoot me a message!
Thanks for visiting my site! 👋
Work
About
Contact
Digital Product Design
by Emma Wittmann
Hi I’m Emma 👋, Senior Product Designer 👩🏽💻 with 5 years of experience. Born in Toronto 🇨🇦, working globally 🌎.
Work
Check out my case studies.
Credit Builder
Redesigned signup for a subscription that helps Canadians build their credit.
Take a look
Lead Product Designer
Growth
Iterative Design
Storytelling
Payment Infrastructure
Defining the UX for payments infrastructure for existing and future products.
Coming soon
Lead Product Designer
Information Architecture
Systems Thinking
Icons Library Revamp
Using Figma MCP and Claude to audit an inconsistent icon library and implement changes speeding up handoff.
Coming soon
Lead Product Designer
AI Streamlining
Design Systems
about
So, who am I?
I'm Emma, a Senior Product Designer with a background in consumer fintech. Lately, I've been focused on growing subscriptions and making payments feel simple. I've also been using Claude Code and the Figma MCP to evolve our design system and make handoff smoother. Off the clock, you'll find me learning 3D illustration in Blender, traveling, or out on a run.
Work history.
Borrowell - Subscriptions
January 2025 - Present
Borrowell - Marketplace
July 2022 - December 2024
Melange - Prediction Markets
January - March 2022
Teaching & mentorship.
Industry Mentor - BrainStation
February 2022 - Present
Design Speaker - Pipa Founder’s Retreat
April 2026
What people have to say.
"She's very coachable, incredibly easy to work with, and brings strong problem-solving skills to the table. Emma was quick to adopt the end-to-end design process I proposed, and always did a great job of clarifying the problem to be solved before starting on a design."
Brett MacLean
Manager at Borrowell
2022-2023
"Emma is an exceptionally conscientious, thoughtful, and systematic designer… Her customer obsession and exceptionally growth-oriented mindset will be an asset to any company."
Glenn Yu
Founder at Melange
2022
Contact
Let’s connect.
Have questions about my projects? Shoot me a message!
Thanks for visiting my site! 👋