Work
About
Contact
selected Works
Check out my case studies.
Credit Builder
Lead Product Designer
Turning a stalled credit product into 84% more adoption
I restructured Borrowell’s Credit Builder to be simpler and cheaper, cut signup from 11 screens to 3, and added an entry point built around each member’s credit score. The changes lifted adoption 84%, fee revenue 30%, and conversions 40%.
Growth
Iterative design
Storytelling
Take a look
Payments Infrastructure
Information Architect
Payments built once, reused by every product.
Designing the payments experience for multiple concurrent subscriptions on Stripe, starting with no spec. Collaborating with product and engineering to turn hard constraints into a clear navigation and information architecture, new products can reuse the same foundation and launch in a fraction of time.
Growth
Iterative design
Storytelling
Coming soon
Icons Library
Design System Designer
Auditing and improving an icon library with code and AI
Revamping the icon library with Claude Code and Figma MCP, using code as the source of truth so design and engineering stay in sync. The platform will look more consistent, and design sends the PR instead of engineering.
Growth
Iterative design
Storytelling
Coming soon
about
So, who am I?
I'm Emma, a Senior Product Designer with a background in consumer fintech. Lately, I've been focused on growing subscriptions and making payments feel simple. I've also been using Claude Code and the Figma MCP to evolve our design system and make handoff smoother. Off the clock, you'll find me traveling, listening to music, or running.
Track record
Experience
Work history
Teaching + mentorship
What people have to say.
"She's very coachable, incredibly easy to work with, and brings strong problem-solving skills to the table. Emma was quick to adopt the end-to-end design process I proposed, and always did a great job of clarifying the problem to be solved before starting on a design."
Brett MacLean
Manager at Borrowell
2022-2023
"Emma is an exceptionally conscientious, thoughtful, and systematic designer… Her customer obsession and exceptionally growth-oriented mindset will be an asset to any company."
Glenn Yu
Founder at Melange
2022
Contact
Let’s connect.
Have questions about my projects? Shoot me a message!
Thanks for visiting my site! 👋
Work
About
Contact
selected Works
Check out my case studies.
Credit Builder
Lead Product Designer
Turning a stalled credit product into 84% more adoption
I restructured Borrowell’s Credit Builder to be simpler and cheaper, cut signup from 11 screens to 3, and added an entry point built around each member’s credit score. The changes lifted adoption 84%, fee revenue 30%, and conversions 40%.
Growth
Iterative design
Storytelling
Take a look
Payments Infrastructure
Information Architect
Payments built once, reused by every product.
Designing the payments experience for multiple concurrent subscriptions on Stripe, starting with no spec. Collaborating with product and engineering to turn hard constraints into a clear navigation and information architecture, new products can reuse the same foundation and launch in a fraction of time.
Growth
Iterative design
Storytelling
Coming soon
Icons Library
Design System Designer
Auditing and improving an icon library with code and AI
Revamping the icon library with Claude Code and Figma MCP, using code as the source of truth so design and engineering stay in sync. The platform will look more consistent, and design sends the PR instead of engineering.
Growth
Iterative design
Storytelling
Coming soon
about
So, who am I?
I'm Emma, a Senior Product Designer with a background in consumer fintech. Lately, I've been focused on growing subscriptions and making payments feel simple. I've also been using Claude Code and the Figma MCP to evolve our design system and make handoff smoother. Off the clock, you'll find me traveling, listening to music, or running.
Track record
Experience
Work history
Teaching + mentorship
What people have to say.
"She's very coachable, incredibly easy to work with, and brings strong problem-solving skills to the table. Emma was quick to adopt the end-to-end design process I proposed, and always did a great job of clarifying the problem to be solved before starting on a design."
Brett MacLean
Manager at Borrowell
2022-2023
"Emma is an exceptionally conscientious, thoughtful, and systematic designer… Her customer obsession and exceptionally growth-oriented mindset will be an asset to any company."
Glenn Yu
Founder at Melange
2022
Contact
Let’s connect.
Have questions about my projects? Shoot me a message!
Thanks for visiting my site! 👋
Work
About
Contact
selected Works
Check out my case studies.
Credit Builder
Lead Product Designer
Turning a stalled credit product into 84% more adoption
I restructured Borrowell’s Credit Builder to be simpler and cheaper, cut signup from 11 screens to 3, and added an entry point built around each member’s credit score. The changes lifted adoption 84%, fee revenue 30%, and conversions 40%.
Growth
Iterative design
Storytelling
Take a look
Payments Infrastructure
Information Architect
Payments built once, reused by every product.
Designing the payments experience for multiple concurrent subscriptions on Stripe, starting with no spec. Collaborating with product and engineering to turn hard constraints into a clear navigation and information architecture, new products can reuse the same foundation and launch in a fraction of time.
Information Architecture
Systems Thinking
Coming soon
Icons Library
Design System Designer
Auditing and improving an icon library with code and AI
Revamping the icon library with Claude Code and Figma MCP, using code as the source of truth so design and engineering stay in sync. The platform will look more consistent, and design sends the PR instead of engineering.
AI Streamlining
Design Systems
Coming soon
about
So, who am I?
I'm Emma, a Senior Product Designer with a background in consumer fintech. Lately, I've been focused on growing subscriptions and making payments feel simple. I've also been using Claude Code and the Figma MCP to evolve our design system and make handoff smoother. Off the clock, you'll find me traveling, listening to music, or running.
Track record
Experience
Work history
Teaching + mentorship
What people have to say.
"She's very coachable, incredibly easy to work with, and brings strong problem-solving skills to the table. Emma was quick to adopt the end-to-end design process I proposed, and always did a great job of clarifying the problem to be solved before starting on a design."
Brett MacLean
Manager at Borrowell
2022-2023
"Emma is an exceptionally conscientious, thoughtful, and systematic designer… Her customer obsession and exceptionally growth-oriented mindset will be an asset to any company."
Glenn Yu
Founder at Melange
2022
Contact
Let’s connect.
Have questions about my projects? Shoot me a message!
Thanks for visiting my site! 👋